Skip to content
How It Works Pricing Results The Lab About
Start Now

Done-for-you content creation
for founders.

Turn what you know into content people remember. The Founders Lab brings strategy, production, editing and distribution together, so your brand keeps moving while you focus on the business.

See How It Works Start Now
01
Content partner
End-to-end
Creative support
Monthly
Content rhythm

YOUR CONTENT, WORKING TOGETHER

The Content Lab

Bring your expertise. We’ll shape the ideas, make the content and build a repeatable system around your brand.

Temporary reference image; Founders Lab media to follow

A Personal Brand That Grows With Your Business

A consistent voice and clear positioning, built around the expertise that makes you different.

GET STARTED
Temporary reference image; Founders Lab media to follow

One Focused Session. A Full Content Plan.

Capture the ideas that matter, then turn them into a calendar of content worth watching.

GET STARTED
Temporary reference image; Founders Lab media to follow

Your Creative Team, Already in Place

Strategy, production and editing come together in one team, with a clear process from start to finish.

GET STARTED

How It Works

Your expertise. Our process.

A clear path from the first idea to the final post.

Temporary reference image; Founders Lab media to follow
Step 1:

First, we get to know you.

We start with your story, your offer and the people you want to reach.

From there, we look at your market and find the subjects your audience already cares about.

Together, we turn those insights into a focused creative direction for your brand.

Step 2:

Then, we map the content.

Your strategy becomes a practical plan for what to say and how to say it.

We develop hooks, outlines and scripts that sound like you and give every video a purpose.

Review the ideas in your workspace and leave feedback in one place.

Once the direction is right, we prepare everything for production.

Temporary reference image; Founders Lab media to follow
Temporary reference image; Founders Lab media to follow
Step 3:

You bring the expertise.

We make the recording process feel simple.

From the setup to your delivery, the focus is on helping you show up confidently and share what you know.

We guide the session, keep the energy moving and capture the material your content plan needs.

Production arrangements are tailored to the project.

Step 4:

We bring it to your audience.

Your footage becomes polished content, ready for the channels that matter to your business.

Editing, captions and formatting turn each idea into something people want to watch and share.

A repeatable publishing rhythm keeps your brand visible.

Temporary reference image; Founders Lab media to follow
See What's Included

BUILT FOR EVERY CHANNEL

More from every idea.

Your best ideas deserve more than one appearance. We shape each piece for its platform, giving your content more ways to reach the right people.

Instagram Reels
TikTok
YouTube
Facebook
LinkedIn
Meta Ads

FIND YOUR FIT

A content system to match your next stage.

Content

Let’s talk / tailored package

A focused content production plan, from ideas and recording through to finished edits.

  • Brand and audience planning
  • Creative concepts and scripts
  • A tailored recording plan
  • Production guidance
  • Short-form video creation
  • Editing and visual storytelling
  • Formats for your chosen channels
  • Organised content delivery
  • Creative reviews and refinement
Select

Content + Distribution

Let’s talk / tailored package

Content creation with publishing support to keep your channels moving consistently.

  • Your content production package
  • Publishing support
  • Captions shaped for each channel
  • A consistent social presence
  • Channel-specific formats
  • A shared publishing calendar
  • Performance reviews
  • Recommendations for the next batch
  • One coordinated content process
Select

Authority + Growth

Let’s talk / tailored package

Content, creative testing and paid media working together around your growth goals.

  • Content and publishing support
  • A growth-focused creative plan
  • Organic and paid creative
  • Video formats for each campaign
  • Meta campaign management
  • Creative performance reviews
  • Regular strategy check-ins
Select

INSIDE THE LAB

Everything in one place.
Keep content moving.

Bring ideas, scripts, feedback and publishing plans into one shared workspace. Know what’s in progress and what needs your attention.

Temporary reference image; Founders Lab media to follow

  • Plan the ideas

    A clear view of your topics and upcoming content.

  • Review the edits

    Share focused feedback on the work in progress.

  • Give the go-ahead

    Move approved content into the publishing plan.

  • See what connects

    Use performance to guide the next creative decisions.

Christopher Steele, founder of The Founders Lab FOUNDER TO FOUNDER.Chris.

MEET CHRISTOPHER STEELE

Built by someone
who’s been
in your shoes.

In 2020, my family’s retail business lost its foot traffic overnight. I turned to social media to help keep it moving. That experience changed the direction of my work.

Today, The Founders Lab brings content, creative and strategy together for founders with something worth sharing.

Learn more about me

SELECTED WORK

The work behind the growth.

Content, paid creative and the systems behind them. A closer look at the work we do with founders and their teams.

Office Walker product demonstration from our work01 / DTC / Organic + Paid
Office WalkerWalk. Work. Repeat.

Office Walker

From an idea to a brand in motion.

Office Walker sells a product people have to see moving to understand. No audience, no category awareness, and a founder who was already the most interesting thing about the brand. We built the content system around demonstration and real use, put the founder on camera, and scaled the formats that travelled.

200K
Followers
4M
Total revenue
100K
Monthly recurring revenue

2026 business milestones. Our content and paid creative partnership began in 2025.

02 / Paid / Lead generation
Crypto Consulting InstituteProof. Then action.

Crypto Consulting Institute

Testimonials booked the calls.

CCI needed qualified strategy calls, not reach. We ran creative formats against each other rather than guessing, and client testimonials beat every polished alternative in the account. One testimonial ad booked 61 calls on its own.

61
Calls from a single ad
$73
Best cost per booked call
Paid / Lead generation
03 / Organic + Paid / Property
Azcension HomesA clearer way home.

Azcension Homes

Cost per lead nearly halved in two weeks.

An Arizona homebuilder with ads running and leads costing too much. We found the angle that spoke to credit-worried first-time buyers, cut ads absorbing 43% of budget for a single lead, and moved spend to the placement that was actually converting.

$34.97 → $18.48
Cost per lead
7.0% → 20.8%
Page-to-lead rate
14 days
Timeframe
Organic + Paid / Property
04 / Organic + CRM / Property
Oakland CreekContent. Connected.

Oakland Creek

From posting to a tracked pipeline.

A Denver apartment locator producing content with no line of sight from a post to a client. We built the content engine and wired the leads through to HubSpot, so enquiries could be traced back to the ad or post that created them.

HubSpot
CRM integration
Post → pipeline
Lead attribution
Organic + CRM / Property
05 / Paid / Launch
Mel Mack Acting StudioReady for your close-up.

Mel Mack Acting Studio

A growing audience. A growing business.

A casting director launching a three-day self-tape masterclass with a fixed date and no ad account. We built the account from scratch and wrote the creative around the real objection actors have about self-taping, rather than the course itself.

40K
Followers
10K → 40K
Monthly recurring revenue

Client business milestones reported in October 2026.

Paid / Launch
06 / Paid / Fintech
SpendVestStart with a question.

SpendVest

The format that beat the product demo.

A micro-investing app where explaining the product was the obvious creative route. Research across the category showed street-interview quiz content outperforming polished product ads, so we built the creative around the question instead of the app.

Street interviews
Creative format
Category research
Strategy foundation
Paid / Fintech
07 / Paid / Property
CleirFiFind the right opening.

CleirFi

$15 leads in an overlooked market.

Heirs’ share home buying in Florida and Texas, a category with almost no paid competition and no obvious creative playbook. We found the campaign and the single creative that worked, then traced where the leads were being lost after the click.

$15
Cost per lead
FL + TX
Target markets
Paid / Property
08 / Organic + Funnel / Coaching
Empowered ManEvery conversation counts.

Empowered Man

1,046 leads nobody had answered.

A men’s coaching brand with serious ad spend behind it and a DM funnel quietly losing the leads it was buying. We audited the automation end to end and found more than a thousand conversations sitting unassigned, five broken flows, and one sequence doing almost all of the converting. Then we rebuilt the content around the formats that actually earned a reply.

1,046
Unworked leads surfaced
5
Broken flows identified and specced
Organic + Funnel / Coaching

CLIENT LOVE

Good work starts with good partnerships.

A few words from the people we’ve built with.

“Chris is exceptional at what he does, and I’ve already seen incredible ROI with the work he has provided. Would hire for social media again many times over!”

Hailey Fricker

ELEV8

“Chris helped us tremendously to get started with Meta ads. We had no Instagram page and no FB page. After roughly one month, we have created organic content for the next few months. We also gained 300 followers on Instagram and 1000 email leads on a relatively small budget.”

Office Walker

ooloo software UG · 2025

“Chris has been absolutely fantastic. Social media had been a constant source of stress for me for months, but Chris helped us create a clear strategy, gave us a repeatable framework for producing content, and went above and beyond throughout the process. I genuinely couldn’t recommend him highly enough.”

Tom Lovelace

Hawthorn

“Chris and his team were amazing, a real pleasure to work with. Super proactive and efficient and created a structure and framework that worked around me and my needs and schedule.”

Fanos Costi

Private Travel Office

“His communication, workflow processes, feedback, and execution were all outstanding. As someone who values organization, I was thoroughly impressed by his streamlined systems for tracking, uploading, and communicating. His courteous approach and attention to detail made the entire process effortless.”

Awaken The One, LLC

Social media & launch campaign

“Christopher delivered everything on time and exactly as discussed, which made the whole process smooth and stress free. Communication was clear, quick, and easy throughout, with no back and forth confusion. The quality of the work was strong and met expectations without needing revisions. Would definitely work with Christopher again!”

Ceesar Music Inc.

Social media & content

“The consultation call really helped me understand how I should approach social media at a high level. He has a really good understanding of what type of content should be made and what a smart strategy is.”

Salman R

Rococo

“Chris is an outstanding talent with attention to detail and drive like no other.”

WRKS Online

Agency content

“We had the pleasure of working with Christopher, and their background and experience far exceeded our expectations. From the very beginning, his initial scoping document demonstrated a deep understanding of our needs and the social media/marketing landscape.”

Ecotine

Social media strategy

“Chris and his team did a fantastic job for us. His professionalism, responsiveness and domain knowledge were top-notch and it was an all around pleasure to work with him. Highly recommend and we look forward to working with him again.”

3Qi Labs

TikTok & Instagram content

“Christopher was a fantastic addition to our Social Media Marketing project. He demonstrated a keen understanding of our needs, delivering high-quality content and innovative strategies that significantly engaged our audience. His communication was excellent, always keeping us in the loop and being responsive to our requests.”

Sean Hyatt

Social media marketing

“Chris and his team are exceptional to work with - they are very organized and have unique creative ideas. Great communication. I would recommend them to anyone looking to have their social media marketing improved. 10/10 highly recommend.”

Caroline Jamry

Content & social media

FAQs

A few things you might be wondering.

Here’s how we approach content partnerships. We’ll tailor the details to your business before getting started.

Start Now

Get Started

Build your next chapter with The Founders Lab.

Tell us a little about your business, then choose a time for a 30-minute discovery call with Chris. We’ll talk through your goals and the support that makes sense for you.

What happens next

1
Tell us about your business Share your goals and the support you need.
2
Book your discovery call After submitting, choose a time in Chris’s calendar.
3
Talk through your plan Meet on Google Meet to discuss your goals and next steps.

Please use City, Country format (e.g. Sydney, Australia)

We’ll use your details to respond to your enquiry. Prefer email? christopher@thefounderslab.co

Preview

Video

Sound is on. Use the player controls to pause, mute or watch fullscreen.