CHRISTOPHER STEELE / FOUNDER
I’m Chris, founder of The Founders Lab. I help founders turn what they know into content that gives their business a voice.
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the person behind the lab.
THE STORY SO FAR
Our retail business needed a new way to reach people.
Social media became a way to keep the business moving.
Helping other businesses tell their stories through content.
A creative partner for founders with something to say.
01 / WHERE IT STARTED
When Covid hit in 2020, my family’s retail business lost the foot traffic it relied on. I turned to social media because we needed a way to keep reaching customers.
In the months that followed, orders started coming in. Seeing the difference that content could make to a real business changed how I thought about marketing.
That became the beginning of the work I do today.
02 / WHAT STAYED WITH ME
You know your business. Your customers. The things you wish more people understood. The challenge is making the time to turn that knowledge into content.
The Founders Lab is built around that gap: a team and a process that help you share your expertise consistently, while you keep building the business.
03 / WHAT WE’RE BUILDING
My aim is to make content feel like a useful part of running your business. Clear ideas. An organised process. Creative that sounds like you.
From a founder’s first videos to a more established content and paid media operation, the starting point is the same: understand the business and build from there.
Explore the content systemHOW WE APPROACH THE WORK
Start with what the audience needs and what the business is trying to achieve.
Your perspective, your stories and your voice should come through.
The details matter, from the first hook to the final edit.
A clear process makes good work easier to repeat and improve.